Monday 24 June 2013

Angel Rangel and The Purple Jigsaw

I'm back from Portugal, full of port and cheese, and ready to share my views on the new Swansea City kit (from what we can make of it) and how it's been revealed!

While I was away I noticed a tweet with an attached photo of the new kit. When I clicked on it I believed my phone was playing up as I could only see Angel Rangel's head. However after reading the accompanying article I realised what was happening.

Via the official website, the club have been releasing the image of the new 2013/14 kit piece-by-piece in an attempt to build interest and create a buzz. The club announced on its website that they will be "revealing a section of both kits each day for the next week" with the full unveiling on Friday morning.

I could see this teaser method working to an extent, maybe over a day or two, but by Friday surely everyone will have figured out what the kit looks like? As one tweeter correctly pointed out, the patch on the arm suggests it is likely to be nothing but a slight variation on the new Stoke City away kit. This is because these days, unfortunately, kit designers tend to create a template and use it for a few clubs. (It's hard to criticise Adidas too much after they delivered the superb centenary kit last season).

I could be very wrong and the final square of the picture could shock us all (maybe a watermark of Alan Tate and the F**k Off Cardiff flag), but chances are it will be pretty much as expected.

Whatever happens this is unlikely to deter the army of Jacks from purchasing the new kit. Regardless of the way it's been revealed it is still likely to be well received and will probably sell out much like it did last year.

It just seems it would've been better to reveal the new kit as one massive firework instead of letting off loads of those little ones which everyone eventually gets bored with.

On the subject of kits - and as I've said before I'm no Gok Wan - I'm not sure about a purple Swans away kit. I'd still prefer a classic black kit, or even red like last year. However the purple move does hint that Infiniti, who use purple as their marketing colour, are more than likely the new sponsors. Whatever happens purple has got to be better than orange!

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